I’m going to share with you how to create sales generating website content, even if you hate typing!
In the next couple of minutes you’ll know how to craft the content you need, and how to record the content and have it automatically turned into a document for easy copy and pasting into your website.
Improving the content on your website needs to be an occasional activity. Because your website should be generating a LOT of your total revenue, if not, I can help you there too!
I’m Trip and along my life’s journey I’ve had the chance to help create advertising campaigns for some of the world’s biggest brands, and learn from some of the innovators in my industry.
I’ve also worked closely with many small business owners helping them flourish. And, I liked the idea of owning a small business so much, 16-years ago I opened my own.
Now, I’m taking EVERYTHING I’ve learned on that journey and giving it away on my Youtube Channel and here on my website, promarketingadvice.com
So, let’s first talk about creating the content, and then I’ll show you how easy it is to turn it into a document.
First of all, have a map of your website, whether it exists, or not. Your home page should be the hub, and your different products or services should have pages off the home page. There’s a whole separate video about structuring your website, but for now, work from the basics, let’s address your home page content.
Here’s were you provide your elevator pitch, the who, what, where and why about your business. Some of that’s written content, others should be content like address, name, phone number in the header and footer.
Additionally, be sure to include your USP, which stands for Unique Selling Proposition. In other words, what makes your business unique and special. What do you do the specifically ensure that your business is the superior choice to the competition.
If you can’t state this clearly and concisely, this should be done RIGHT NOW, work on this, it will pay off repeatedly until you retire or sell your business!
The home page is not the place to go into a deep dive about any one product or service, rather, it provides the visitor with the big picture.
Now, you will have a page for separate categories. For example, if your a hardware store, you would have a page for Lawn & Garden, Paints & Stains, Tools, etc. Now, this site can grow over time, but you should eventually have sub pages under each of these catagories. If you carry 4 lines of paints and stains, each line would have a sub page under the sub page Paints and Stains.
Some service providers are very specialize. Like some attorneys specialize in one area of practice, like family law. That’s important information that’s on your home page, and then your additional pages would take a deeper dive of the important elements associated with family law.
I want to stop here and tell you why all of this is so important. What I’m sharing with you is the exact structure I’ve used to build my website for the last 16 years. And, like every business owner I’ve had to answer phone calls sometimes, and I can’t tell you how many times a caller’s been explicit about telling me they chose my business because my site’s answered all their questions. Or, the depth of knowledge on the site clearly proved to them that we were the most knowledgeable, professional or best option.
And, all of that was accomplished because I took the time to build a great website. This is something you need to put some time into, because it will continually pay dividends!
Know, let’s talk about some of the things to consider when you’re coming up with your content.
First of all, you’ve got two choices, you can write this copy in a word document, or some similar program. Or, you can record your voice and I will show you how to take that recording and have it automatically typed into a document.
If you choose to record it, I strongly recommend you either hand write a script, or at least a series of bullet points to keep you on-point.
Now it doesn’t matter which manner you choose, be sure to envision your best customer, and write or talk to that person… just like you would in a meeting or on the phone. Be conversational, and don’t try to impress with your vocabulary, but with your knowledge!
Don’t say this is the best paint, tell them why you recommend this paint for project X, and you’ve had lots of very happy customers.
Write in short paragraphs, with lots of white space. Use sub headlines, in bold, so your website visitor can quickly scan your site and find the information they want. Remember, this site’s for them. So, they will do business with you!
Hey, this website is designed to let you shine. You’re an expert, that’s why you’re in business. Share your knowledge and expertise, people will react by making sales!
Don’t be afraid to make this a team event. Some of your employees will have some great ideas, use them, and be sure to buy them lunch for their efforts. Then, you will be flooded with content from everyone working for you. Some of it will be gold, others won’t, but you’re going to have happy and full employees plus more content!
Now, here’s how you talk into your computer and create this content. First, obviously, you need to turn your computer’s microphone on.
Then, open a google docs form. If you don’t have a Google account get one. It’s easy and it doesn’t cost anything. Plus, you will get an email, use your personal name, or your business name. It’s a good idea to have an email address that’s yourbusinessname at Google dot com.
Start voice typing in a document
Check that your microphone works.
Open a document in Google Docs with a Chrome browser.
Click Tools Voice typing. A microphone box appears.
When you're ready to speak, click the microphone.
Speak clearly, at a normal volume and pace
When you're done, click the microphone again.
And there you go, you’re creating your website content!
Go ahead and use this to create all your content, it’s fast and as you can see, it’s easy to do!
If you've watched any of my videos, you know I don’t speak the queen’s english!
And, you might not either. So, would you like to know how to take the information in that Google Doc and have it instantly be grammatically perfect?
Let me share with you a tool I use almost EVERY day, grammarly. In fact, according to the usage reports they send me, I use grammarly more than 95% of the their users!
I love this product because I write a lot, and I can freely flow my ideas, then, copy and paste it into Grammarly and they scan the document and show grammatical errors, suggestions to make the content better, and more. And, you can review each recommendation and decide to reject, it, or with just one click the correction’s made.
Then, you can copy the corrected document, and it’s ready to be published on your website!
Your website content’s made quickly and it’s easy for the site’s visitor.
If you want to try Grammarly, you can try it free with my link. You might not even need to use the pay version, but if you do, my link’s got the lowest price available, it’s in the video’s description below.
Do me a favor, take a second now and let me know if you think this information will help you create faster and better content for your website?
And, if something doesn’t make sense, use the comment section below and I’ll be happy to try and answer every question
I want to answer your questions - don’t be shy, I want to help you, so let me know where you struggle!
I know these are tough time to own a business, I own one myself! So, let’s connect on Social Media there’s a link down below, and I think we as small business owners need to unite and support one another!
Remember, I started my website, promarketingadvice.com and my YouTube Channel to help small business owners - so if you haven’t already subscribe, and ask me a question below, I will give a shout out to the best questions in my next video!
In this video I’m going to share with you how to create sales generating website content, even if you hate typing!
Learn steps and methods on how to write web content for a website.
You’ll know how to craft the content you need, and how to record the content and have it automatically turned into a document for easy copy and pasting into your website. It’s the easy way to write content.
Here’s the link to check your grammar and spelling automatically - http://bit.ly/Grammary
Quality web content is the first step in having a website that works for your business.
Your content marketing plan is part of a great web design.
How to write web content for website
how to write good website content
How to write website content
website content
easy way to write content
How to write content
Content Marketing
web design
Content
Comments